TOP 10 E-COMMERCE WEBSITES IN INDIA
The India E-Commerce Market size is estimated at USD 112.93 billion in 2024, and is expected to reach USD 299.01 billion by 2029, growing at a CAGR of 21.5% during the forecast period (2024-2029). One of the primary factors driving the market’s growth is rapid urbanization.
Amazon
Amazon Fashion is the fashion retail arm of Amazon.com, one of the world’s largest online marketplaces. It offers a wide selection of clothing, shoes, accessories, and jewellery for men, women, and children, catering to various tastes, styles, and budgets. Amazon Fashion strives to provide customers with a convenient and diverse shopping experience, combining the ease of online shopping with a vast array of brands and styles.
Amazon Fashion boasts a vast and diverse selection of clothing and accessories from both well-known brands and emerging designers. Customers can find everything from everyday basics to high-end designer pieces.
It has become one of the biggest fashion e-commerce sites in India with over registered over 10 lakh sellers selling more than 4000 products every minute. With a huge customer base and over 200 million visitors every month
Flipkart
Flipkart Fashion is the fashion retail arm of Flipkart, one of India’s largest e-commerce platforms. It offers a wide range of clothing, footwear, accessories, and jewellery for men, women, and children, catering to diverse tastes, styles, and budgets. Flipkart Fashion aims to provide customers with a convenient and enjoyable shopping experience, leveraging its online platform to offer a vast selection of fashion products from both domestic and international brands.
Flipkart Fashion collaborates with both established brands and emerging designers to offer customers a curated selection of products, including exclusive collections and limited-edition collaborations.
AJIO
Ajio is a fashion e-commerce platform owned by Reliance Retail, one of India’s largest retail conglomerates. Launched in 2016, Ajio offers a wide range of clothing, footwear, accessories, and lifestyle products for men, women, and children. It focuses on curating a mix of trendy and traditional styles from both Indian and international brands, catering to the diverse fashion preferences of Indian consumers.
Ajio is known for its focus on offering fashion-forward styles and trend-driven pieces, helping customers stay updated with the latest fashion trends and express their personal style.
In addition to offering products from external brands, Ajio features its own private labels and exclusive brands, providing customers with unique and affordable fashion options across various categories.
SKULLCRATE
SKULLCRATE operates primarily as an online-first brand, selling its products through its e-commerce website. This allows the brand to reach a wide audience across India and offer exclusive online deals and discounts to its customers.
The brand’s designs are characterized by their trendy and vibrant aesthetics, appealing to fans of all ages. Whether it’s a graphic t-shirt, hoodie, or accessory, The Souled Store’s products often feature eye-catching designs that celebrate beloved pop culture properties.
SKULLCRATE offers its products at affordable price points, making trendy and stylish fashion accessible to a broader segment of consumers, particularly college students and young professionals.
SKULLCRATE engages with its customers through social media platforms, particularly Instagram, where it showcases its latest designs, conducts interactive campaigns. This engagement helps the brand stay connected with its target audience and understand their preferences.
SKULLCRATE places a strong emphasis on the quality and comfort of its products. The brand uses high-quality fabrics and ensures that its clothing is not only stylish but also comfortable to wear in everyday settings.
TATA CLIQ
Tata Cliq is the e-commerce platform for Tata Group, one of India’s largest and most respected conglomerates. Launched in 2016, Tata Cliq offers a wide range of products across categories, including electronics, fashion, footwear, accessories, and more.
When it comes to fashion, Tata Cliq positions itself as a destination for curated collections, quality products, and a seamless shopping experience.
Tata Cliq collaborates with various brands to curate collections that cater to different tastes and preferences. From ethnic wear to western wear, casual to formal attire, Tata Cliq offers a diverse range of fashion choices for men, women, and kids
Tata Cliq provides a user-friendly interface and intuitive navigation, making it easy for customers to browse, select, and purchase fashion products online. The platform also offers features like multiple payment options, hassle-free returns, and timely delivery to enhance the shopping experience.
MYNTRA
Myntra is renowned as a one-stop destination for fashion, catering to diverse styles and preferences. It offers a wide range of products from both Indian and international brands, making it a go-to platform for fashion enthusiasts seeking the latest trends and styles.
Myntra curates collections across various categories, including ethnic wear, western wear, athleisure, formal wear, and more. These collections are curated to cater to different occasions, seasons, and customer preferences, ensuring a comprehensive shopping experience.
In addition to featuring external brands, Myntra also has its own range of in-house brands. These brands cover various segments of the fashion market, offering unique and trendy clothing, footwear, and accessories designed to cater to specific customer demographics and style preferences.
Myntra fosters a sense of community among fashion enthusiasts through its social features, including user-generated content, style guides, fashion blogs, and influencer collaborations. This engagement helps customers stay connected with the latest fashion trends and inspiration.
NYKAA
Nykaa Fashion is an extension of the Nykaa brand, leveraging the reputation and trust built by Nykaa in the beauty and cosmetics industry. This extension allows Nykaa to cater to customers’ fashion needs, providing them with a seamless shopping experience across beauty and fashion categories.
Nykaa Fashion is an extension of the Nykaa brand, leveraging the reputation and trust built by Nykaa in the beauty and cosmetics industry. This extension allows Nykaa to cater to customers’ fashion needs, providing them with a seamless shopping experience across beauty and fashion categories.
One of Nykaa Fashion’s unique selling points is its integration with the broader Nykaa ecosystem. Customers can seamlessly shop for beauty and fashion products on the same platform, allowing for a holistic shopping experience. This integration also enables cross-promotions and bundling offers, enhancing value for customers.
JABONG
Jabong was one of India’s prominent fashion e-commerce platforms before being acquired by Flipkart-owned Myntra in 2016. While it no longer operates independently, its brand legacy continues to influence the Indian fashion market
abong was known for its focus on staying ahead of fashion trends. It regularly updated its product catalog with the latest styles and designs, ensuring that customers had access to the freshest fashion offerings.
Jabong had a strong presence in both ethnic and western wear categories. It featured a wide range of traditional Indian attire such as sarees, salwar suits, and kurtas, alongside a diverse collection of western clothing including dresses, tops, jeans, and more.
SHOP CLUES
ShopClues positioned itself as a platform that offered value-for-money deals across various product categories, including fashion. It aimed to provide affordable fashion options to its customers, catering to budget-conscious shoppers.
While ShopClues may not have focused exclusively on fashion, it offered a diverse range of clothing, footwear, accessories, and jewelry for men, women, and kids. Customers could find a variety of styles and trends at competitive prices.
ShopClues regularly offered discounts, promotions, and deals on its fashion products, further enhancing its value proposition. Customers could benefit from attractive offers and savings while shopping for clothing and accessories.
BEWAKOOF
Bewakoof is known for its youthful and quirky designs that resonate with the younger generation. The brand’s products often feature bold graphics, witty slogans, and pop culture references, adding a playful and trendy vibe to its offerings.
Bewakoof primarily specializes in casual clothing for both men and women. Its product range includes t-shirts, tops, sweatshirts, hoodies, joggers, and leggings, designed for comfort and style in everyday wear.
In addition to clothing, Bewakoof offers a variety of accessories such as mobile phone covers, backpacks, tote bags, and slippers. These accessories often feature the same quirky designs and themes as their clothing line, allowing customers to express their personality in their everyday accessories.
